Market Watch - Japan

“Consumption Profile of the Japanese” – Japan domestic food industry

“The food and drink sector is a stable yet massive industry in Japan. Revenue in this segment amounts to US$15 billion in 2018, with an annual growth of around 8%.”

“The country’s self-sufficiency rate has declined to 39% across food groups making the industry a viable and profitable business opportunity for those who want to introduce new food products in the market. They are willing to adapt their products to Japanese market needs.” –  from Toshiya Tomita (Alliance Experts)



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